Thursday, December 9, 2010

The 18 Social Business Imperatives

The new way to produce breakthroughs in
revenue, cost, and innovation.

Opportunities like Social Business don’t come along often. It is now possible to make a quantum leap in business outcomes. Fast. The jump in results happens across three areas of engagement: the way you engage your employees, customers, and the Social Web.

Leading companies and government agencies apply Social Business practices and Jive technology in 18 distinct areas:


  • Innovation Acceleration
  • Corporate Communications
  • Expertise Location / Corporate Directory
  • M&A Integration
  • Contact Center Enablement
  • Sales & Channel Enablement


  • Event Communities
  • Social Commerce
  • Community-Based Support
  • Account Management
  • Customer Innovation
  • Social Marketing

the Social Web

  • Product Launches
  • Community Recruiting
  • Social Brand Management
  • Service Everywhere
  • Social Selling
  • Competitive Intelligence

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