How Much Time Does Social Media Marketing Take?

http://gigaom.com/collaboration/how-much-time-does-social-media-marketing-take/

The 18 Social Business Imperatives

The new way to produce breakthroughs in
revenue, cost, and innovation.

http://www.jivesoftware.com/resources/business-imperatives

Opportunities like Social Business don’t come along often. It is now possible to make a quantum leap in business outcomes. Fast. The jump in results happens across three areas of engagement: the way you engage your employees, customers, and the Social Web.

Leading companies and government agencies apply Social Business practices and Jive technology in 18 distinct areas:

Engage
Employees

• Innovation Acceleration
• Corporate Communications
• Expertise Location / Corporate Directory
• M&A Integration
• Contact Center Enablement
• Sales & Channel Enablement

Engage
Customers

• Event Communities
• Social Commerce
• Community-Based Support
• Account Management
• Customer Innovation
• Social Marketing

Engage
the Social Web

• Product Launches
• Community Recruiting
• Social Brand Management
• Service Everywhere
• Social Selling
• Competitive Intelligence