Monday, April 18, 2011

Swifty Lazar and the Awesome Value of Chutzpah


New story I’ve been sharing with business audiences at my Lead Without a Title presentations. Legendary Hollywood agent Swifty Lazar was having dinner with a hot young starlet when he was just getting started. He wanted to wow her. And make her his client.

On a break from the meal, Swifty found himself in the men’s room with none other than Frank Sinatra. Swifty introduced himself with enormous passion and exceptional confidence. But Frank wasn’t interested. Swifty persisted and asked Sinatra to “please come and say hello to us at our table.” Sinatra said no.

But 90% of success is persevering longer than anyone thinks you have a right to persist. The best performers and the truest leaders have “Chutzpah”. Guts. Courage. Fearlessness amid their largest fears. And so our friend, the young Swifty, asked again. “Please come by and say a fast hello. It’ll only take a few seconds.” And so Sinatra said yes.

Swifty returned to the starlet. And Frank Sinatra, in full view of the entire room, walked over to Swifty’s table. “Hi Swifty,” said Sinatra, extending his hand. “Not now Frank,” replied Swifty. The starlet, duly impressed, signed on the dotted line the next day.

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